Trust Reports - Marketing Manager

Learn how building a custom Trust Report can benefit your day to day as a marketing manager using the ResellerRatings Platform

As a Marketing Manager, ResellerRatings is a vital daily tool for understanding customer feedback and its impact on your brand. By actively monitoring reviews, you can gain direct insights into customer experiences, allowing us to identify strengths, address pain points, and ultimately improve customer satisfaction and drive business growth.

Recipes for Actionable Insights:

  • Recipe - Top Keyword Distribution - This recipe shows some statistics, related to the distribution of the top keywords.
  • Recipe - CSV Download - This recipe allows you to download a CSV listing all the reviews matching the criterion you choose. This recipe is similar to the Ratings Sample Recipe, however it gives a clear listing of all reviews, not just a sample, put into a downloadable csv file. You can further analyze this file however you'd like.
  • Recipe - Topic Trend Distribution - This recipe shows some statistics, related to the distribution of topic sentiment trend.
  • Recipe - Review Summary - This recipe shows the total number of reviews, the ratings breakdown, and trending tags over the time period that you select. As with all of our recipes, you can combine it with filters to quickly recognize any trends that may appear.

 

The suite of automated report recipes offers a marketing manager valuable insights into customer feedback. The Review Summary provides a high-level overview of review volume, rating distribution, and emerging trends, allowing for quick understanding of overall sentiment. Delving deeper, the CSV Download enables in-depth analysis of individual reviews for nuanced understanding and identification of specific customer pain points or praises. The Top Keyword Distribution and Topic Trend Distribution recipes further refine this understanding by highlighting the most frequently discussed aspects and the evolving sentiment around key topics, empowering the marketing manager to tailor campaigns, refine messaging, and identify areas for product or service improvement based on concrete customer data.

 

Check out how to create a custom Trust Report Here: