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Shopper Profiles - Revenue Impact Report

Now that cart total data is flowing into your Shopper Stream Reviews, learn about how you can measure and visualize the revenue impact of your reviews with our Revenue Impact Report

 

 

Tour the Feature (Guided)

Click the button Below to take a Guided Tour of Review Revenue in the Revenue Impact Report.  Let's break down each section so that you can easily visualize and understand the report at a glance.

 

How to get Started

Step 1 - Make sure you are collecting Cart Total Revenue in your collection tools.

Step 2 (optional) - For more accurate reporting, let us know your average cart total. This helps us calculate better revenue tracking and revenue recovery totals in Shopper Profiles.

Storefront > Store Listing Setup > Average Cart Total

This can be adjusted at any time you see fit.

The Revenue Impact Report for Shopper Profiles is sectioned into three main components, Review Revenue, Revenue Tracking over time and the Shopper Profile. 

 

Setting Cart Total Order Values for E-commerce Reviews

Objective

This SOP outlines the steps to set cart total order values in your e-commerce platform to enhance review management and revenue tracking.

Key Steps

1. Understanding the Importance of Cart Total Order Values 0:00

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  • Setting cart total order values helps identify the revenue impact of customer reviews.

  • It allows you to prioritize customer engagement based on review value.

 

2. Why Capture Cart Total Order Value 1:04

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  • Capturing the cart total order value to start seeing shopper value metrics.

  • This will display the cart value associated with each review.

 

3. Analyzing Shopper Value and Review Impact 1:30

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  • Review the shopper value metrics to understand the impact of reviews on your average order value.

  • Identify high-value reviews and total review value for strategic engagement.

 

4. Prioritizing Customer Engagement 2:00

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  • Use the review value data to prioritize which customers to engage with.

  • Consider factors such as review rating and order value when deciding on engagement strategies.

 

5. Accessing Shopper Profiles 2:47

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  • Click on shopper profiles to view detailed metrics:

    • Shopper average order value (AOV)

    • Store average order value

    • Lifetime spend and average cart value.

 

6. Utilizing the Revenue Impact Report 3:27

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  • Generate the revenue impact report to analyze:

    • Revenue saved from positive reviews

    • Revenue lost and reclaimed from negative reviews.

  • Use this data to assess the effectiveness of your review management strategy.

Tips & Notes

  • Ensure that the cart total order values are accurately entered to avoid misleading data.

Tips for Efficiency

  • Schedule regular reviews of the revenue impact report to stay informed about customer feedback trends.

  • Use automation tools where possible to streamline the process of collecting and analyzing reviews.

Link to Loom

https://loom.com/share/6841f9f6bd004e97bc7480f348298ecc