Send Surveys from your own Domain

Seller Ratings | Product Reviews

Email Sending Domain Setup Guide

Did you know, you can now use your own domains to send brand, product, and feedback surveys from ResellerRatings.com. So instead of our survey coming from @resellerratings.com, it would come from @yourstore.com! It takes a little bit of technical work on your side, but open and conversion rates tend to always be higher for emails coming from your domain and are more consistent with your brand.

This helps improve email deliverability, increases trust with recipients, and ensures your emails are properly authenticated.

To complete the setup, we’ll ask you (or your IT/DNS administrator) to add several DNS records to your domain. These records verify your domain and authorize ResellerRatings to send authenticated email on your behalf.

Step 1 – We Prepare Your Domain

Our team will configure your sending domain in our email delivery platform.

Your sending domain may be either:

• Your root domain (for example, example.com), or
• A dedicated subdomain (for example, mail.example.com or reviews.example.com).

Once configured, we’ll generate the DNS records required to verify your domain.

Step 2 – We Send You Your DNS Records

We’ll provide you with all of the DNS records that need to be added to your domain’s DNS configuration.

We will provide all DNS records required for your specific configuration. These typically include:

• Domain Verification record
• DKIM authentication records
• SPF record
• DMARC record

These records help verify ownership of your domain and authorize our platform to send email on your behalf.

Please add each record exactly as provided.

Step 3 – Update Your DNS

Have your IT team or DNS administrator log into your DNS provider (such as Cloudflare, GoDaddy, Amazon Route 53, Namecheap, Bluehost, or another provider) and add the records we supplied.

Email servers all over the world use SPF records to confirm that the email servers sending email for an email address are allowed to. Without these records there’s a very high chance any email sent will be considered spam and ignored. An SPF record is a bit of text in a DNS entry that lists ResellerRatings’ email servers as an approved sender.

The necessary details and settings will be explained on the dashboard pages after approval has been received.

How To

1. Login to your DNS provider. In many cases this will be the company hosting your website and then into a configuration allowing you to adjust the DNS management. If you are unsure we may be able to provide a little direction.

2. If your domain already has an SPF record, simply add the ResellerRatings include statement to the existing record. Do not create a second SPF record, as domains may only have one valid SPF record.

    

3. include:merchantmail.resellerratings.com

   1. To create an entirely new SPF record add a new TXT (or SPF depending on your host’s options):

4. Submit your changes.

5. Allow for up to 48 hours for changes to propagate.

Note

Multiple SPF include: values can exist to enable multiple mail servers to send email from your domain. This is the most common scenario as you’ll want to enable the mail servers you use for your primary email service. A domain can only have a single SPF record but can have multiple includes, ie: v=spf1 include:googlemail.com include:merchantmail.resellerratings.com ~all etc

 Step 4 – Domain Verification

After your DNS records have been published, our email provider will automatically begin verifying your domain.

In most cases:

• DNS changes typically begin propagating within minutes, although full global propagation can take up to 48 hours depending on your DNS provider.

• Domain verification completes shortly after propagation.
• Automatic verification continues for up to 72 hours if DNS propagation takes longer.

No additional action is required from you during this process.

 Step 5 – Final Confirmation

Once verification is complete, we’ll confirm that:

• Your domain has been successfully verified.
• Email authentication has been completed.
• Your account is ready to send emails using your domain.

At that point, your email campaigns and automated messages can begin sending from your verified domain.

Testing

It’s important for you to test this out, so here are some ways we suggest you can test it.

• Use the test button on the dashboard page

• Upload an accelerator file

• Use the ResellerRatings test pages

• Trigger the full process through your own implementation

Things to note

Any and all email coming back from these mailers will not come to us. So for example, if someone replies asking to unsubscribe or does a data privacy request to delete their data, your team will have to be responsible for this. Reply backs to our emails go to our support line and will no longer if they are coming from your domain. It is imperative that this email address be monitored in some fashion.