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Automatically Collect Reviews with BCC (Blind Carbon Copy)

📬 Turn order emails into automatic review requests

Already sending order, shipping, or delivery emails? Put one of them to work. Add your ResellerRatings BCC address and a small code snippet to the same email template, and it can trigger review requests automatically.

Setup takes two changes to the same email template: add your ResellerRatings address to the BCC field and add the HTML snippet from your dashboard to the email template.

Why and when to use BCC review collection

Use BCC when you want to automate review requests using an email your store already sends after a purchase. It’s a good fit if your email system lets you add a BCC address and edit the email’s HTML. Once you update the template, each email sent from it can trigger a review request automatically.

Choose the email that matches the experience you want customers to review. The email starts the review collection process. Your collection settings determine when the request goes out.

Start with one email template per order so the same purchase doesn’t trigger a request at multiple points.

 

🎯 Pick one email

What you want feedback on Which email to use
How easy it was to place an order Order confirmation
Delivery and first impressions Delivery confirmation
How the product works after customers try it Delivery confirmation + a delay
The experience after delivery, if you only send shipping updates Shipping confirmation + a delay that gives the package time to arrive

 

Step 1. Add your ResellerRatings BCC address

Copy your account’s BCC address. Open the email template you picked and paste the address into its BCC field. This sends ResellerRatings a copy without showing the address to your customer.

  1. In your ResellerRatings dashboard, go to Collect Trust → Automatic Survey Collection.
  2. Scroll down and select BCC.
  3. Copy the BCC address shown for your account.
  4. In the system that sends your customer emails, open the order or delivery confirmation template you want to use. Paste the address into the template’s BCC field.

BCC sends ResellerRatings a copy of the email without showing the address to your customer.

 

Step 2. Add the HTML snippet to the same email template

The HTML snippet helps ResellerRatings read the details it needs to send the review request.

  1. In the BCC setup screen, copy the HTML snippet.
  2. Open the HTML or source code editor for the same email template and paste in the snippet.
  3. Follow the dashboard instructions to connect any placeholders in the snippet to the matching fields in your email system. This lets your email system fill in the details for each order automatically.
  4. Save the template.

If you can’t find a BCC field or an HTML editor, share your BCC address and snippet with the person who manages your store’s emails.

 

2. Add the code to the email template

Open the template’s HTML or source code editor. Paste the entire block into the email’s <head> section. If someone else manages your email templates, share this example with them.

<!--#rsr.data:{   "email": "customer@example.com",   "invoice": "AB12345-US",   "transaction_date": "2025-07-29",   "sku": ["sku1", "sku2"],   "cart_total": 40.99,   "brand": false,   "product": true }-->

Replace the sample values with the fields your email platform uses to fill in each customer’s order details automatically. Keep the <!--#rsr.data: opening and --> closing intact. Spacing can vary, but the data inside must be valid JSON after your platform fills in the values.

3. Choose which details to include

Field Required? What to enter
email Yes The customer’s email address. ResellerRatings sends the review invitation to this address.
invoice Optional The invoice or order number associated with the request.
transaction_date Optional The date the order was placed, in ISO 8601 format, such as 2025-07-29.
sku Optional A list of product SKUs to include in the product review request, such as ["sku1", "sku2"]. Use square brackets even for one SKU.
cart_total Optional The total dollar value of the order. Enter a number such as 40.99 without a dollar sign or quotation marks.
brand Optional Set to true to request a brand review or false to skip it.
product Optional Set to true to request product reviews or false to skip them.

 

 

Step 3. Test with an order

Place a test order using an email address you can access. Confirm that the chosen confirmation email arrives and that the review request follows according to your collection settings. If the review request doesn’t arrive, check that both the BCC address and the HTML snippet are in the template that actually sent the email.