Google has made a series of changes that affect how reviews are collected for all review platform vendors. This article explains what changed, why it matters, and how to switch your ResellerRatings account from Instant Survey to Email After Purchase (EAP) to keep your Google Seller Ratings active.
Explain to me the Change
First of all, all review vendors are affected if your preferred way to collect reviews is via point of sale.
If you have been collecting reviews at the point of purchase (thank-you page or order confirmation page), you will need to switch to ResellerRatings Email After Purchase (EAP). EAP sends a review request email to the customer after their order has been fulfilled — capturing the complete purchase experience from browsing to delivery, which is exactly what Google now requires for Seller Ratings in Google Ads. Previously, Google accepted point-of-sale reviews for Seller Ratings, but Google has since discontinued that practice for all vendors. The good news: ResellerRatings has offered email-based review collection for over two decades, and switching from Instant Survey to EAP takes only a few minutes.
How do I change to EAP (email after purchase)
Well, the good news is that it's really easy. Check out the loom video below or reach out to our team via CHAT (Bottom right) or contact us at support@resellerratings.com
Maybe you want to do a SPLIT between Instant Survey (optimize on review volume), vs EAP (optimize on google stars). You can do that very easily with a few clicks!
How do I customize my email look and feel?
Under Survey Customization, you can preview, customize, and edit your EAP email to match your brand. You have control over many aspects of the email template. Our default email template achieves an open rate of 20–25%.
Does Email After Purchase Support Custom Questions?
Yes — EAP supports all custom questions that Instant Survey supports, plus additional options. To use your existing custom questions with EAP, you will need to re-create them under the Custom Questions configuration and apply them to Email After Purchase. If you'd prefer, our team can handle this migration for you — just reach out via chat or email.
What happened to all my Instant Survey Reviews
They are still there and still provide a point of reference within your organic search results, your on site widgets, for conversion to sale. They are very powerful and can be powered further to showcase at every customer touchpoint with our beautiful widgets
Will I have to start my collection again?
Google uses only the past 12 months of reviews to calculate your Seller Ratings in Google Ads (formerly Google AdWords), and you need a minimum of 100 reviews to qualify. Because customers weigh the most recent 3 months of reviews most heavily, you can rebuild a qualifying review base quickly using EAP.
Did Google do this to just ResellerRatings?
No, Google removed point of sale reviews across the board for all vendors. ResellerRatings clients have a choice of point of sale reviews (which accelerates review collection rates and has high conversion) over EAP (which is the fulfillment of product)
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