Let's summarize some key points about collecting reviews and reviews in general to syndicate into Google
At ResellerRatings, we’re proud to be an official Google Review Partner for over a decade. That’s more than just a badge — it’s a commitment to upholding the standards in the way reviews are collected, moderated, and published.
Google sets strict guidelines to ensure that reviews are trustworthy and reflect genuine customer experiences. As a partner, we work hand-in-hand with those standards to protect the credibility of your reviews — and your brand.
Here are a few key principles we follow (and encourage all our clients to follow too):
Our platform reserves the right to remove any reviews that do not meet the publishing standards set by partners.
No Incentivization
Reviews must be earned, not bought. That means no discounts, free gifts, or rewards in exchange for positive feedback. Google — and your customers — expect honesty. Incentivization could skew results.
How Google Views Review Incentives — and Why It Matters
When it comes to customer feedback, Google plays it straight — and expects businesses to do the same. Their policies are built to ensure reviews reflect real, unbiased experiences, not marketing tactics. Here’s what that looks like in practice:
Transparency Over Manipulation
You can’t cherry-pick who you ask. We help you collect reviews from all customers to ensure a fair and representative voice, not just the happy ones. Doing this is called Review Gating.
Authenticity First
Fake reviews? Spam? Misleading content? We actively monitor and remove anything that doesn’t meet Google’s standards — and ours. That's why our moderation content policy closely resembles Googles.
No Silencing critics
You’re not allowed to discourage or suppress negative feedback in any way. If you’re collecting real reviews, you have to be open to hearing all of it — not just the praise.
Review Ownership
We ensure that customers know why they’re being asked to leave feedback, and that they can trust their voice is being used with transparency.
Seamless Syndication to Google
As a partner, we can push your verified seller ratings straight into Google Shopping and Google Ads — extending the power of your customer voice across the web.