Consumers are at the forefront of deciding who gets reviewed on ResellerRatings.
At ResellerRatings, our mission is to help shoppers make informed decisions and give businesses a way to grow through real, verified feedback. Reviews aren’t just content — they’re customer stories. And once a business has been reviewed, we believe that profile deserves to stay public.
We believe everyone should have a voice and we've been protecting and advocating for the consumer's voice. The ResellerRatings team does not choose which companies consumers get to review - only consumers. Our goal is to maintain a community of trustworthy reviews!
Consumers decide which companies are reviewed on ResellerRatings —we simply host the content.
How are business profiles created?
Business profiles are added when a customer wants to review a site. Customers can then start writing their reviews for a business.
It's our goal to create and build a real community of trustworthy reviews. Each review is user-generated content owned by its author, so once a business is reviewed on ReselleRatings, we don’t remove the profile page or the attached reviews unless we're made aware that there's a breach of our rules.
🛍 Shoppers Start the Conversation
A business profile on ResellerRatings is generally created when someone searches for or adds a company to our platform. If a customer submits a review, that business page becomes active and publicly visible — not because we chose it, but because a real shopper had something to share.
If no reviews are posted within 7 days, the profile will automatically disappear. But once a review is published, we don’t remove the page, even if:
• The business stops using ResellerRatings
• The profile is unclaimed
• Ownership changes hands
Why? Because the review reflects a real experience, and our role is to try to preserve authentic stories — not curate which ones stay up.
✍️ Reviews Belong to the Reviewer
Every review belongs to the person who wrote it. We moderate for things like offensive language, fraud, or spam, but we don’t remove reviews just because they’re negative or critical.
Our platform is neutral. Whether you’re a brand-new startup or a long-established company, you’ll be treated the same: fairly, transparently, and based on the experiences shared by your customers.
What you can do
Whether or not your company is actively involved with your company profile page, subscribes to our free services or paid services - ResellerRatings doesn't remove reviews unless they apply to certain terms and flags. Any review can be reported at any time to be moderated by our moderation team.
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Anyone can report a review for moderation and violations
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Businesses can interact with reviewers and have their say by leaving a reply below each review via their ResellerRatings Account, on either the limited free plan, or the paid plan.
The company is under new ownership, we would like to remove the old reviews.
We don't remove reviews under this condition for the following reasons.
Simply put, new ownership doesn't invalidate experiences customers have had with the company under past ownership. Removing this content would invalidate the groundwork already set by the company and people's real, genuine experiences.
However what can be done, is new ownership can claim the page, as well as respond back to reviews, learn from the past reviewer's issues and engage in our collection tools to start soliciting reviews under the new ownership.
In the future, we will be making available a feature to denote ownership change that can be highlighted on the storefront so customers are well aware of when a shift had transpired.
Don't worry. Connect, build trust and credibility
There's an opportunity for any business to reach out and create credible relationships with its customers. ResellerRatings does this by allowing free programs, to join and to get access to tools to help your customer base.
Learn more about our free program
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