Branding Guidelines & Usage of Logo

ResellerRatings / ShopperStream Brand and Review Display Guidelines

These guidelines govern the use of ResellerRatings and ShopperStream names, logos, ratings, reviews, widgets, marketing assets, and API content.

1. Authorized Use and Official Assets

Merchants must maintain an active free or paid account with the applicable permissions to use ResellerRatings or ShopperStream assets.

Use official widgets and marketing assets provided through your ResellerRatings Business account. Free widgets are available.
Custom review displays are permitted through an authorized API implementation that complies with these guidelines.
Display the ResellerRatings name and official logo alongside ResellerRatings ratings and review collections. Clearly identify the source of individual reviews.
Do not use screenshots, manually recreated rating graphics, or unauthorized copies of widgets.
Television, radio, billboard, and other advertising formats requiring separate approval must be approved by ResellerRatings before use.

If your subscription or authorization ends, immediately discontinue any branding, tools, or content use no longer covered by an active license. If you transition to a free plan, use only the assets and features permitted under that plan.

2. Accurate Ratings and Review Displays

Display scores, star ratings, and review counts accurately, using the values supplied by official widgets or the API.

Do not alter, inflate, selectively calculate, or independently round scores or star ratings.
Keep ratings and review counts current. Approved fixed marketing assets must include an appropriate “as of” date.
Preserve the meaning and integrity of review content. Do not edit reviews in a way that changes the reviewer’s message.
Do not present selected favorable reviews as a complete or representative view of customer feedback. Clearly label curated testimonials and provide access to the full review profile.
Do not combine ratings from different platforms and label the result as a ResellerRatings or ShopperStream score.

Claims such as “Ranked #1 in [category]” must be supported by verifiable evidence and identify the relevant category, source, and date. Include a supporting link where the format permits.

3. Brand and Trademark Integrity

Use official brand assets exactly as provided.

Write ResellerRatings and ShopperStream with the correct spelling and capitalization.
Do not crop, distort, recolor, abbreviate, or otherwise modify logos except as expressly permitted by the supplied asset guidelines.
Do not recreate branded graphics or star ratings in a way that misrepresents their source.
Do not imply that ResellerRatings or ShopperStream endorses, recommends, certifies, or guarantees your business, products, or services.

4. Placement and Context

Place ratings and reviews near the business, product, or service they describe.

Clearly distinguish store or seller ratings from product ratings.
Do not position a seller rating in a way that suggests it is a rating for an individual product.
Keep attribution visible and readable on desktop and mobile.
Do not hide attribution in tooltips, off-screen elements, or other locations visitors cannot reasonably access.

5. API Attribution and Linking

Websites displaying ratings or reviews obtained through the ResellerRatings API must provide visible attribution and direct links to the corresponding ResellerRatings content.

Required links

Include a prominent link near the rating summary or review collection using:

See all reviews on ResellerRatings

Each individually displayed review must include a link using:

View original on ResellerRatings

Use the original review URL supplied by the API.

URL requirements

All attribution links must:

Use the HTTPS URL supplied by ResellerRatings.
Point directly to the relevant business profile or individual review.
Preserve supplied URL paths, review identifiers, and relevant fragments.
Use a standard HTML <a> element with an href attribute.
Be accessible to keyboard and screen-reader users.
Avoid JavaScript-only navigation, URL shorteners, and unnecessary redirects.

Link relationship attributes

A standard link using rel="noopener" is preferred for voluntarily placed references. No dofollow attribute is necessary.

For required attribution links, implementers may add nofollow or sponsored as appropriate under their linking policies and applicable search engine guidelines. For example:

rel="nofollow noopener"

Visible attribution and working destination links are mandatory. Passing search engine ranking credit is not a condition of API access, and search engines independently determine how links affect rankings.

Implementation verification

Before publishing, confirm that:

Profile and individual review links open the correct destinations.
Ratings, review counts, and source labels are accurate.
Attribution remains visible across screen sizes.
Links support keyboard navigation and visible focus indicators.
New-tab links include noopener and an accessible new-tab notice.

6. Examples of Prohibited Use

Violations include:

Displaying a score higher than the current official score.
Showing outdated ratings or review counts as current.
Using screenshots or recreated widgets instead of authorized display methods.
Removing required branding or source links.
Presenting selected positive reviews as the complete customer record.
Displaying seller ratings as though they apply to a specific product.
Using assets in advertising without the necessary permissions or approvals.
Continuing to use assets after the applicable license or authorization ends.
Suggesting an endorsement, guarantee, or affiliation that does not exist.

7. Compliance and Enforcement

ResellerRatings / ShopperStream may take action proportionate to the nature, severity, and frequency of a violation, subject to the applicable agreement.

Actions may include:

Requesting corrections or removal of unauthorized material.
Deactivating widgets or restricting API access.
Suspending or terminating services.
Issuing public clarifications where necessary to address misleading use.
Reporting relevant violations to search engines, advertising platforms, or appropriate authorities.
Pursuing available remedies for trademark infringement or other unauthorized use.

Merchants are encouraged to work with ResellerRatings promptly to resolve issues and maintain compliant implementations.