⚠️ Important: As of 2020, the Direct Survey link has been deprecated. Any reviews submitted via this link are labeled as "organic" (unsolicited) and will not be syndicated to ResellerRatings' syndication partners. If you are looking to actively collect reviews, please use the Email After Purchase (EAP) method instead. Any reviews coming in from the survey link will be labeled as 'organic' reviews and not solicited. These reviews will not be syndicated to our syndication partners
When to use it
Sometimes you'll want to get reviews directly from reviewers via our site and not through our EAP (Email After Purchase Method). Whether it's through a mass email campaign or one on one, sometimes the exit survey isn't the best option. Our customized URL gives your company the ability to generate reviews without having to share customer data with ResellerRatings.
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Use it when you want to send a direct link out to a customer
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Embed the direct link within e-receipts, online promotions, loyalty programs, etc
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Embed the direct link on your web-site post-purchase
By setting up the appropriate link structure, you can easily send links that pre-populate a survey that takes place directly on ResellerRatings.com storefront. It's an easy and very effective way to remind your customer base to drop a review for your services! Just apply the following link structure:
Flow and Usage
Depending on what type of Merchant you are (service, reseller, brand, etc.) the Direct Survey can be customized on request by Merchant Members. If you’re a service, some of the questions on the survey may not apply to you and can be customized accordingly.
The Direct Survey asks consumers five questions. The default questions typically cover: (1) Overall satisfaction, (2) Likelihood to recommend, (3) Shipping and fulfillment, (4) Customer service, and (5) Product or service quality. These can be customized for service-only merchants upon request. These questions are focused on your services, fulfillment, and overall customer satisfaction. A review blurb from the consumer provides a story about their experience. If you’ve customized your direct ResellerRatings review page, it will also show here.
Direct Survey Format
storename - your resellerratings store URL name
email - your customers email address (jogndoe@domain.com - required!)
invoice - the invoice number for the order for verification
date - date – Purchase date in international format: YYYY-MM-DD (e.g., 2024-03-15)
Why Aren't My Customers Verifying Their Account?
When using an incorrectly structured link, the reviewer's account will never be verified and activated. If you send customers directly to our page - we will consider this a review in which someone has to go through a verification process on their side and confirm their email ownership - thus causing the review to stay in an inactive state. To avoid this, ensure you are using the structured link as described above.
Other Limits
ResellerRatings is committed to protecting platform integrity and user privacy. The following limits apply to all Direct Survey links:
Customers past 90 days will not be valid
If no email is provided, customers will go through a validation process that will make reduce review collection rates (a portion of customers will simply not verify their email address – which is typical)
You can optionally turn on anonymous reviews to protect the privacy of your customers and for data privacy efforts, but your reviews will not have customer-facing public data which makes reviews more authentic (but it will streamline the review collection process for the actual writer).
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