Brand Metrics

Our unique take on Brand Metrics allows you to deep dive, compare and contrast all sorts of customer insights.

Why Brand Metrics?

Brand metrics are a big part of the unique platform package.  Understanding brand metrics that shoppers have to say, such as pricing, packaging, shipping details, and return policies, is crucial for several key reasons:

• 🎯 Customer Satisfaction: Listen to shoppers and meet their expectations for a positive shopping experience. Boost customer satisfaction and foster loyalty, vital for long-term success.
• 🚀 Competitive Advantage: Analyze pricing, packaging, shipping, and returns metrics to outshine competitors. Identify areas for improvement and make informed decisions to gain a competitive edge.
• 💰 Pricing Strategy: Understand shopper feedback on pricing to gauge product value. Adjust prices, align with customer expectations, and stay competitive in the market while maximizing profitability.

• 📈 Drive Data-Driven Growth: Make informed decisions based on customer insights and propel your e-commerce business forward.

What key Brand Metrics do you track?

Brand metrics are a big part of the unique platform package.  Understanding brand metrics that shoppers have to say, such as pricing, packaging, shipping details, and return policies, is crucial for several key reasons:

1. Product & Services Pricing -  Comparison Shopping: Shoppers engage in comparison shopping to find the best deal or offer in the market. They evaluate the pricing of similar products or services from different brands to make an informed decision. Price transparency enables shoppers to assess the competitiveness of a particular product or service and choose the option that offers the best value for money.
2. Change of Future Purchase - Understanding a metric around a shopper's chance of future purchase is crucial because it enables businesses to predict and enhance customer loyalty, driving sustainable revenue growth.
    
3. Shipping & Packaging - Understanding a metric around a shopper's sentiment about your e-commerce store's shipping capabilities is vital because it directly impacts customer satisfaction, repeat purchases, and overall brand reputation.
4. Customer Service Rating - Understanding a metric around a shopper's sentiment on customer service is crucial because it directly influences customer loyalty, word-of-mouth recommendations, and overall brand perception.
5. Return & Replacement Policy - Understanding a metric around a shopper's sentiment on your store's return policy is crucial because it directly impacts revenue through key metrics such as customer retention, repeat purchases, and overall profitability.

How do Brand Metrics affect my store

1. Your public storefront showcases your brand metrics
2. Shoppers initiate in thousands of stores/day - Brand Metric comparisons show up here

3.   Key Insights as noted above

Turning on Brand Metrics on and off

By default, collecting brand metrics for seller ratings is always turned on.  You can't turn it off unless you have a starter plan at the basic level - this is a growth and above feature to turn it off.

Why would you want to do this

• Our surveys are highly configurable, while you lose out on deep-dive data, you can open the floor to custom questions
• You can have both custom questions AND brand metrics tracked on one survey

What do Brand Metric questions look like on my survey?

Depending on how you launch (post-checkout email or checkout survey), by default, all five brand metric questions are turned on and not required, and completely optional. 

• If they are required the shopper must fill them out
• They are set required by default

Cool, how do I dive deep into my Brand Metrics?