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Accelerator Guidelines

Important Guidelines for Accelerator

 Important Information About Accelerator

Accelerator is a temporary onboarding tool available to new ResellerRatings clients to help kickstart review collection before a full automated implementation is completed.

Accelerator is intended to support businesses that:

  • Are still preparing their JavaScript implementation
  • Have temporary development limitations or code freezes
  • Need to begin collecting reviews quickly during onboarding

 

Accelerator is not intended to replace long-term automated review collection methods.

The Accelerator is available to new Seller Ratings clients for:

  • Up to 60 days after onboarding
  • Limited initial upload and onboarding use cases

Our long-term recommendation is always to transition to:

  • JavaScript automated review collection
  • API-based review collection (if supported by your plan)

 

Compliance Requirements You Must Have the Right to Contact Your Customers

By using Accelerator, you represent and warrant that:

  • You have a lawful basis to contact the consumers included in your upload
  • The customers provided are associated with legitimate transactions or real purchase experiences
  • The email addresses were collected in compliance with applicable laws and regulations
  • You have the right to send transactional or review solicitation communications to those recipients

Uploaded lists must not contain:

  • Purchased email lists
  • Scraped or harvested email addresses
  • Third-party marketing lists
  • Fake, fabricated, or synthetic shoppers
  • Contacts without a legitimate business relationship

 Real Transactions & Authentic Customers Only

Accelerator is designed solely for authentic post-purchase review collection.

All uploaded customers should:

  • Represent real customer transactions
  • Have had a genuine interaction with your business
  • Be tied to a legitimate order, invoice, or purchase event

Submitting fabricated, misleading, manipulated, or non-authentic transaction data may result in:

  • Suspension of Accelerator access
  • Removal of collected reviews
  • Account review or termination
  • Additional trust and compliance investigation

Respect Unsubscribe & Opt-Out Requests

Before uploading any customer data, you should carefully review your suppression and unsubscribe lists.

You should not upload:

  • Consumers who previously opted out of communications
  • Customers on internal suppression lists
  • Recipients who requested not to receive email communications
  • Contacts restricted by applicable marketing or privacy laws

It is your responsibility to maintain and honor unsubscribe preferences and suppression records.

 

 Recommended Purchase Date Range

It’s important to double-check your Accelerator uploads before submission.

We strongly recommend:

  • Uploading only recent customers
  • Keeping purchase dates within the last 30 days whenever possible
  • Verifying all purchase dates are accurate
  • Ensuring uploaded data matches real transaction history

Older purchase history may lead to:

  • Lower engagement
  • Increased complaint rates
  • Reduced review quality
  • Higher moderation or compliance scrutiny

 

Why Automated Collection Is Preferred

While Accelerator is helpful during onboarding, automated collection methods provide important long-term benefits.

Benefits of JavaScript or API Collection

✅ Real-time order verification
✅ More consistent review collection
✅ Better shopper experience
✅ Reduced compliance risk
✅ Improved authenticity and trust signals
✅ Lower risk of mailing incorrect recipients
✅ Stronger alignment with platform integrity standards

Accelerator should be viewed as a temporary onboarding solution — not a permanent review acquisition strategy.

 

We’re Here to Help

Every business has different workflows and operational needs.

If your business has:

  • Unique transaction flows
  • Marketplace orders
  • Delayed fulfillment
  • Complex customer journeys
  • Enterprise onboarding requirements

…the ResellerRatings team can work directly with your organization to better understand your setup and help guide implementation best practices.

Our goal is to help businesses collect authentic, trustworthy customer feedback while transitioning toward long-term automated review collection using:

  • JavaScript integrations
  • API integrations
  • Automated transactional review workflows

The ResellerRatings team will work closely with your organization to help ensure a compliant, trustworthy, and successful onboarding experience.