Key Trends Between Reviews and Holiday Shopping

Social proof drives holiday sales—and good User-Generated Content compounds the impact

Retail data from ResellerRatings shows that customer recommendations and real-life ratings and reviews shared across digital channels are having an increasingly influential impact on the customer journey. This is even truer during the holidays when authenticity gives shoppers comfort, joy, and reasons to buy online and in stores:

  • 87% of shoppers are highly likely to choose a store or product that has star ratings
  • 90% of shoppers are likely to buy a product that has mostly positive reviews

See how ratings and reviews are impacting the digital holiday shopping experience and get more digital holiday retail data by downloading the snapshot.


Download the snapshot to learn more.