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      Let's Get Started with Google Store Ratings and Product Reviews

      A Google Shopping Primer Google Shopping and your Reviews ResellerRatings Team

       



      🧩 Why It Matters

      Getting your reviews into Google isn’t just nice to have—it’s a competitive edge. Through our direct integration with Google, ResellerRatings and ShopperStream help your authentic customer reviews show up across Google Shopping, boosting visibility and conversions.

       

      🚀 Get Started for Free with Our Starter Package

      Ready to turn your customer voice into growth? Our Starter Package lets you begin collecting and showcasing reviews at no cost for both BRAND & PRODUCT REVIEWS—no contracts, no setup fees. It’s the fastest way to see the impact of real customer feedback on your product pages and Google Shopping listings.

      Activate your free account, start collecting verified reviews, and unlock the power of social proof today.

       

      No risk. All reward. Let’s get you started.  Or book a demo and walkthrough with us.



      Pre-Requisites

      Collecting reviews through ResellerRatings / Shopperstream allows you to push your review content directly into Google through our partnership.
      • Your business must have at least 100 verified site reviews from the past 12 months and a composite rating of at least 3.5 stars.  These reviews are segmented per country.  So you will need 100 in the US, or 100 in Germany at a minimum to get into each country.
      • If you have a Google Merchant Account your Seller Ratings will appear in Google Shopping
      • The reviews must be within a 12-month period
      • Reviews must be collected from your store (you cannot use syndicated reviews from other sources)



      Get Started

      Your customers have stories to tell. ResellerRatings makes it easy to collect, analyze, and syndicate those stories as rich Product and Seller Reviews.

      With customizable forms, demographic questions, and seamless catalog integration, you can forget the pain of manual feed and product management. Instead, focus on surfacing content where it matters most—where your shoppers begin their journey.

      Showing up where your shoppers begin their journey is critical to your retail outlets success.  Your trusted content can get displayed across Google Shopping to increase your sales.  

      What are Google Store Ratings (formerly Seller Ratings)?

      Google Seller Ratings (formerly Store Ratings) are automated ad extensions that show stars, review counts, and average scores alongside your Google Ads. They improve trust and drive performance.


      But here’s the catch:

      Only verified, recent, and compliant reviews can power these extensions.

      What sort of conversion effects can I see by deploying Star Ratings Ad Extensions?

      Google itself states the core benefits around this.

      Get every SKU advertising for you

      Each GTIN or SKU goes out into the search engine world and works on behalf of the client to fight for space in Search Channels. We arm these guys with verified, quality seller rating data so that they can all achieve Adwords extensions.  

      We're also one of Google's official recommended seller ratings providers and have been for years!

       

      🛠️ Where Will My Reviews Show?

      By activating Google Seller Ratings through ResellerRatings, your review content can power:

      • Google Shopping search results

      • Product detail pages on Google

      • Text ads and product listing ads (PLA) via AdWords/PPC

      The result? Higher-performing campaigns, more qualified clicks, and better ROI.


      Countries Google Seller Ratings work in

      • Google Seller Ratings is only available in the countries listed here.

      • This means your review's have to come from customers who buy your product from those countries.  This allows Google to showcase reviews to customers searching from those specific countries.   Our technology allows you to capture this data.

      Don't worry if you have a poorly rated product

      Google has you covered in case some products are rated poorly.

      Google wants to ensure that reviews can help customers and vendors make sales.  If a product does not have a 3.5 average rating or higher - Google won't show the review content on their channels.  This prevents 1-2 or even 3-star ratings from showing up.  However, if you have 3.5-5 star ratings for your products, the snippets will appear.  Ensuring these products are 'highlighted' against poorer products and competitors.

      What channels can my Ad Extensions affect?


      Glad you asked!  The benefits of collecting unique ratings and reviews for your products is spread across a multitude of search channels and Google Products.  

      • Google Shopping Search Results

      • Google Shopping Product Page Listings

      • Product Seller ratings appear on PPC ads when you run AdWords campaigns which in return get you more clicks


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