More than 85% of consumers trust user-generated content (UGC) as much as personal recommendations.
As they navigate a fragmented journey of social feeds, branded content, product reviews, and more, consumers are increasingly turning to authentic reviews for guidance. See how a focus on UGC is helping retailers break through the noise to improve search results, create brand advocates, and increase sales.
In this e-book you'll learn:
- Five vital steps for creating a thriving UGC program
- How prioritizing customer advocacy improves SEO, consumer confidence, and conversions
- How leading retailers use ratings and reviews to connect with shoppers and guide them to their businesses—online and in store
